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Raising the Standards of the Trucking Industry

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Power of Trucking Social Media

trucking social media

trucking social media

For years, professional truck drivers have been caught in a solitude existence of life on the road.  For weeks and months at a time, the men and women who move America could only communicate with their family and friends by way of the old fashion land line and snail mail.  As in most things, times have changed with the ongoing and ever-powerful growth of social media.

Truck drivers are now able to communicate instantly through electronic media outlets such as FaceBook and Twitter;  instant messaging, YouTube videos, LinkedIn, Flickr, MySpace, Blog Talk Radio and a number of tools that have created a new platform for truckers, trucking companies and industry professionals : Trucking Social Media.

As powerful as social media has become, many believe that the trucking industry is still far behind most industries that have seen and are using the media tools.  Jim Love, CEO of Toronto-based Chelsea Consulting, recently said, “You guys really are, as an industry, behind on this.  I think this is the lowest penetration industry of any I have seen.”

Martin Nisenholtz, senior vice president of digital operations at the New York Times, recently stated:   “I think the thing that surprises me most is just the sheer power of social media in spreading the news.”

The trucking industry, however, is beginning to catch up with the rest of the tech-savvy world.

  • Some motor carriers are beginning to work to improve their companies for the betterment of drivers.  I hear from them everyday.
  • Drivers are making important contacts with those who can help further their success in a driving career.
  • Companies are learning that social media can be of great value in the recruiting and training of new drivers.
  • Truckers are communicating more with each other and helping those who may be searching for a better job placement.
  • Professional drivers and social media advocates are holding companies more responsible for their actions and the treatment of drivers.
  • The industry as a whole, is taking notice of this new “voice” of the American trucker.

Social media began its take-off about two years ago and experts agree that it will only grow bigger and stronger in the years to come.   Trucking social media has given drivers a new and more powerful voice from outside of the 18-wheeler.  As one who deals with it everyday, I can assure you . . . that the industry is listening.

© 2010, Allen Smith. All rights reserved.

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By: Allen Smith

Allen Smith is a 37 year veteran who started at an early age in a household goods family moving business. He began driving straight trucks in 1977 and moved to the big rigs in 1982. His experience within the industry includes; owner operator, company driver, operations manager, and owner of a long distance HHG moving business, taking many of the long haul moves himself when needed. Allen Smith, a truck driver advocate who is driven by the desire to help others succeed within an industry where injustice, unrewarded sacrifice, and lack of respect and recognition exists. Allen and his wife Donna are hosts of Truth About Trucking ”Live” on Blog Talk Radio. Other websites include AskTheTrucker, TruckingSocialMedia, NorthAmericanTruckingALerts, TruthAboutTrucking, and many Social Media websites. In 2011 Allen and Donna hosted the first Truck Driver Social Media Convention, designed to create unity and solutions for the trucking industry. This is now being extended through the North American Trucking Alerts network as those within the industry join forces for the betterment of the industry. Allen strongly supports other industry advocates who are also stepping up to the plate to help those who share honesty, guidance and direction. He believes that all those involved in trucking need to be accountable for their part within the industry, including drivers, carriers, brokers, shippers, receivers, etc… The list of supporters and likeminded people grow daily, networking together and sharing thoughts and ideas for the betterment of trucking. He has coined the popular phrase "Raising the standards of the trucking industry"

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4 Responses to Power of Trucking Social Media. - Post a Comment

  1. […] This post was mentioned on Twitter by Allen Smith, Allen Smith. Allen Smith said: Power of Trucking Social Media: For years, professional truck drivers have been caught in a solitude exist… […]

  2. Owen Edwards

    Dear Allen Smith,
    From the experiences professional operators (truck drivers) on our roads have seen, everything, and from the advantagous elevated view you only get “truck driving” is the powerful opportunity with our social media to bring live feed video/audio as our police have adopted, i.e. to report instantly serious violations/offenses endangerment of public. Our roads can become much safer utilizing this one simple device. I know it is being used some and the expense is keeping the time frame in which this could be in affect. I witnessed too much carnage on the west coast from 97′ to 02′. Keep up the good work my friend, the dividend is lives saved, Owen…

  3. Trucker Steve

    Absolutely correct in your assessment that tho some in the industry have migrated, many more are on the way! I would have like to hear you elaborate on the subject actually, there is a lot to cover actually. 1 comment tho, social media has been here far longer then 2 years. Good read none the less! Take care Allen!

    • Allen Smith

      Yes, social media has been around awhile, but it’s taken a steep incline in the last 2 years or so

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