For years, professional truck drivers have been caught in a solitude existence of life on the road. For weeks and months at a time, the men and women who move America could only communicate with their family and friends by way of the old fashion land line and snail mail. As in most things, times have changed with the ongoing and ever-powerful growth of social media.
Truck drivers are now able to communicate instantly through electronic media outlets such as FaceBook and Twitter; instant messaging, YouTube videos, LinkedIn, Flickr, MySpace, Blog Talk Radio and a number of tools that have created a new platform for truckers, trucking companies and industry professionals : Trucking Social Media.
As powerful as social media has become, many believe that the trucking industry is still far behind most industries that have seen and are using the media tools. Jim Love, CEO of Toronto-based Chelsea Consulting, recently said, “You guys really are, as an industry, behind on this. I think this is the lowest penetration industry of any I have seen.”
Martin Nisenholtz, senior vice president of digital operations at the New York Times, recently stated: “I think the thing that surprises me most is just the sheer power of social media in spreading the news.”
The trucking industry, however, is beginning to catch up with the rest of the tech-savvy world.
- Some motor carriers are beginning to work to improve their companies for the betterment of drivers. I hear from them everyday.
- Drivers are making important contacts with those who can help further their success in a driving career.
- Companies are learning that social media can be of great value in the recruiting and training of new drivers.
- Truckers are communicating more with each other and helping those who may be searching for a better job placement.
- Professional drivers and social media advocates are holding companies more responsible for their actions and the treatment of drivers.
- The industry as a whole, is taking notice of this new “voice” of the American trucker.
Social media began its take-off about two years ago and experts agree that it will only grow bigger and stronger in the years to come. Trucking social media has given drivers a new and more powerful voice from outside of the 18-wheeler. As one who deals with it everyday, I can assure you . . . that the industry is listening.
© 2010, Allen Smith. All rights reserved.