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Raising the Standards of the Trucking Industry

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Landon Middleton Discusses Trucking Social Media

iSocial Academy

iSocial Academy

In this age of technology, with instant messaging and the ability to connect and communicate around the globe within a matter of seconds, social media has become a primary source of interactive dialogue for both business and personal strategies.

One industry that is still considered to be following behind on the use of social media, is the trucking industry.

Although there has been a jump of 13% since 2009, still, 44% of trucking companies report that they do not use any form of social media within their business strategies.

As a business owner, when you look at the overall missed market potential, the numbers are staggering:

  • Facebook – Over 750 million users
  • Twitter – Over 300 million users
  • LinkedIn – Over 1 million users
  • YouTube – Over 2 Billion views per day

Social Media is used for a variety of reasons including spreading messages virally throughout the internet to reach thousands, sometimes millions. Those messages differ depending on the source. Individuals with blogs and websites have ideas, information and plans they want to share, but how do you get people to read your message?  How do you become known?

There are individuals who want to monetize their blogs, creating an extra source of income but don’t know how.

Companies also are realizing the value of social media , however many are confused on how to be most effective, many companies actually doing more harm than good. Many more, although doing well with their efforts, are still not maximizing their true potential to reach their audience.

There is no doubt that social media will be a vital medium for the trucking industry and we intend to share with everyone how we can all use it to the best of our ability and most effectively.

Landon Middleton
Landon Middleton

Landon Middleton is a highly sought after internet marketing expert that leverages the iSocial Academy expertise and secrets of social media for his clients in the trucking industry, and is founder of Ultimate Marketing Solutions.

Working directly with Austin Walsh, he is currently creating and managing social media campaigns for clients all across the country.

As a guest speaker at the upcoming truck driver convention,  Landon Middleton was our special guest on Truth About Trucking “LIVE”, giving insight into how the trucking industry can harness the power of social media within their business.

Thursday, August 25th, 2011 :

Listen to internet radio with Aubrey Allen Smith on Blog Talk Radio

Landon Middleton, truck driver convention speaker, is an internet marketing expert that teaches the inside secrets of social media for his clients within the trucking industry.

© 2011, Allen Smith. All rights reserved.

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By: Allen Smith

Allen Smith is a 37 year veteran who started at an early age in a household goods family moving business. He began driving straight trucks in 1977 and moved to the big rigs in 1982. His experience within the industry includes; owner operator, company driver, operations manager, and owner of a long distance HHG moving business, taking many of the long haul moves himself when needed. Allen Smith, a truck driver advocate who is driven by the desire to help others succeed within an industry where injustice, unrewarded sacrifice, and lack of respect and recognition exists. Allen and his wife Donna are hosts of Truth About Trucking ”Live” on Blog Talk Radio. Other websites include AskTheTrucker, TruckingSocialMedia, NorthAmericanTruckingALerts, TruthAboutTrucking, and many Social Media websites. In 2011 Allen and Donna hosted the first Truck Driver Social Media Convention, designed to create unity and solutions for the trucking industry. This is now being extended through the North American Trucking Alerts network as those within the industry join forces for the betterment of the industry. Allen strongly supports other industry advocates who are also stepping up to the plate to help those who share honesty, guidance and direction. He believes that all those involved in trucking need to be accountable for their part within the industry, including drivers, carriers, brokers, shippers, receivers, etc… The list of supporters and likeminded people grow daily, networking together and sharing thoughts and ideas for the betterment of trucking. He has coined the popular phrase "Raising the standards of the trucking industry"

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