In this age of technology, with instant messaging and the ability to connect and communicate around the globe within a matter of seconds, social media has become a primary source of interactive dialogue for both business and personal strategies.
One industry that is still considered to be following behind on the use of social media, is the trucking industry.
Although there has been a jump of 13% since 2009, still, 44% of trucking companies report that they do not use any form of social media within their business strategies.
As a business owner, when you look at the overall missed market potential, the numbers are staggering:
- Facebook – Over 750 million users
- Twitter – Over 300 million users
- LinkedIn – Over 1 million users
- YouTube – Over 2 Billion views per day
Social Media is used for a variety of reasons including spreading messages virally throughout the internet to reach thousands, sometimes millions. Those messages differ depending on the source. Individuals with blogs and websites have ideas, information and plans they want to share, but how do you get people to read your message? How do you become known?
There are individuals who want to monetize their blogs, creating an extra source of income but don’t know how.
Companies also are realizing the value of social media , however many are confused on how to be most effective, many companies actually doing more harm than good. Many more, although doing well with their efforts, are still not maximizing their true potential to reach their audience.
There is no doubt that social media will be a vital medium for the trucking industry and we intend to share with everyone how we can all use it to the best of our ability and most effectively.
Landon Middleton is a highly sought after internet marketing expert that leverages the iSocial Academy expertise and secrets of social media for his clients in the trucking industry, and is founder of Ultimate Marketing Solutions.
Working directly with Austin Walsh, he is currently creating and managing social media campaigns for clients all across the country.
As a guest speaker at the upcoming truck driver convention, Landon Middleton was our special guest on Truth About Trucking “LIVE”, giving insight into how the trucking industry can harness the power of social media within their business.
Thursday, August 25th, 2011 :
Landon Middleton, truck driver convention speaker, is an internet marketing expert that teaches the inside secrets of social media for his clients within the trucking industry.
© 2011, Allen Smith. All rights reserved.