There are those within trucking who realize that the time of just having a website up, along with a few magazine ads and some radio advertising, just won’t cut it! The new wave they are riding is social media, and it has become the means by which many communicate their message, accomplish their goals and prove their veracity.
Then, there are those who continuously resist this new platform, and we have to ask ourselves, why?
What is Social Media and why do we need it?
Unlike traditional media which allows for content only, Social media is a form of online media that encourages conversation and allows readers, viewers and listeners to participate with that content, thus creating conversations as well as relationships.
- Who benefits from employing the tools of social media to their agendas?
- What exactly are the requirements for a successful Social Media Campaign?
- Who will not want to use SM?
- Who absolutely should NOT use SM?
Those who possess Quality and Genuineness and anyone who has anything of value will soon realize that by proudly displaying their product, service, message, cause, or anything that is of value to a targeted groups of individuals will soon reap the rewards of their labor.
The key words are QUALITY and GENUINENESS . These people, companies, and organizations willingly “put out there”, for everyone to see, all of what they do or offer for others. They then take the fearless and confident step, inviting everyone to discuss OPENLY, any criticisms, flaws, disappointments or disagreements they may have with them. WOW, pretty scary stuff! Who and why would anyone want to do that?
Answer: They believe that what they have to offer is so valuable, so necessary, and so utterly important, they are willing to be in the public eye, risking what ever possible uncomfortable social media situation which may occur.
What are the requirements for a successful social media campaign?
Honesty, Transparency, passion/belief in what you do or the product or service you represent, and then, willing to undertake the social media learning curve.
Who will those be who will be resistant to Social Media?
First, those who refuse to believe that it’s the new platform and are stuck in their own time era. Another resistant group are those who choose not to take the risk of being in the public eye, not allowing others to see who they are. Afraid? Perhaps, but fear can be overcome by knowledge. Sometimes unfamiliar ground can be intimidating.
Finally, let’s look at the group who absolutely should not be a part of social media, and should stay as far away from it as possible. This is the group who does not want to reveal on a personal level who they are or engage in uneasy discussions with their audience. There are even those within this category who attempt social media, but actually do more harm than good as their lack of transparency and integrity flows through their comments and posts.
On October 27th & 28th in Kansas City, Mo at Harrah’s hotel and casino, a group of those who understand the importance of: communication, openness, honesty, transparency, and networking, will gather together for 2 days. They will honor and recognize professional drivers as they share information with them, and also with one another.
Industry topics will be presented, solutions will be discussed, and relationships will be formed. Our Social Media Speaker, Chris Voss will share his 20 years of experience within Social Media and will share his knowledge and tips . Expert panels for both the trucking industry and social media will be available, allowing all to address issues, make comments, or ask questions.
As the 2nd Annual Truck Driver Social Media Convention draws near, many are understanding the magnitude, benefits and value of Social Media ( SM) as they register and sponsor for this tremendous and much needed event.
Join us as we unite drivers and those within the industry who believe in honesty and transparency and this new platform called “social media.”
We like to call it “The Circle of Trust”.
More info firstname.lastname@example.org 352-465-7476
© 2012, Allen Smith. All rights reserved.